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    暨南大学2018年考研mjc440新闻传播史论真题,2009年10月语言与文化自考试题

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    暨南大学2018年考研mjc440新闻传播史论真题

    一、名词解释(选做4题,每小题5分,共20分)

    棋牌游戏平台 www.wwtaxis.com 1.定本制度 ;

    2.《罗马公报》

    3.新闻的事实判断;

    4.媒体的赋权/社会定位赋予功能

    5.后真相;

    6.VR

    二、简答题(选做3题,每小题10分,共30分)

    1.简述瞿秋白的办报活动和贡献。

    2.简述政治家办报的基本要素。

    3.简述英美报团的形成背景和影响/特点。

    4.简述电视娱乐节目为什么要有导向。

    5.简述新媒体对组织品牌形象的影响方式。

    三、论述题(选做2题,每小题25分,共50分)

    1.试论述《大公报》在我国新闻发展史上的影响。

    2.请结合实践,论述社会主义新闻事业坚持党性和人民性相统一的原则。

    3.论述融合背景下广播电视节目形态创新的意义。

    4.论述新媒体对组织品牌形象塑造的作用。

    四、分析题(每小题25分,共50分)

    1.题干给出案例是一段大连失火的8秒短视频因为没有标志性建筑被谣传成是哈尔滨失火,哈尔滨公安局某分队刑侦大队破除了谣言。结合案例,分析网络无主题视频传播的危害性与治理方法。

    2.题干给出了《权利的媒介》里的一段话,结合实际谈谈把握意识形态领域的领导权的必要性/现实意义。

    2009年10月语言与文化自考试题

    全国2009年10月自考语言与文化试题课程代码:00838I. Each of the following incomplete statements is followed by four alternatives. Read each statement and the four alternatives carefully and decide which of the four alternatives best completes the statement. (20%)1. “A Chauvinist pig” refers to a person who believes that women are ______.( )A. prone to tearsB. sociableC. frailD. inferior2. A hot, freshly cooked sausage sandwiched in a split roll of bread is called ______.( )A. hamburgerB. sandwichC. hot dogD. pudding3. Language is ______.( )A. the product of the human brainB. rule governedC. independent of cultureD. the result of social institutions4. Language is used for communication in that communication is the ____ function of language.( )A. primaryB. peripheralC. mediumD. personal5. Which of the following statements is NOT true?( )A. English is a language with explicit grammar and Chinese is a language with implicit grammar.B. Compared with Chinese, English has more grammatical morphemes that are used more frequently in either speech or writing.C. Chinese has no grammatical morphemes.D. Grammatical explicitness and consistency are required in English.6. English is the language which ______.( )A. demonstrates more hypotactic relations than Chinese doesB. demonstrates more paratactic relations than Chinese doesC. demonstrates only hypotactic relationsD. only relies on conjunctions for sentence construction7. ____ can be used as a title for an English woman whose marital status is unknown or is not indicated.( )A. Mrs.B. Ms.C. MissD. Madam8. “To kick the bucket” means “to _____ ” ( )A. dieB. workC. playD. study9. “Marry in May, repent always.” is related to ______.( )A. geographyB. ChristianityC. individualismD. Greco-Roman civilization10. “A Cleopatra” is an allusion from______.( )A. mythologyB. religionC. literatureD. sports11. A simile is a direct _____ between two or more unlike things, normally introduced by “like” or “as”.( )A. meaningB. comparisonC. linkD. way12. Terms of colours can be used either literally to refer to different colours or metaphorically to convey their ______ meanings.( )A. directB. impliedC. associativeD. comparative13. ______ are pleasant, polite or harmless sounding words or expressions used to mask harsh, rude or infamous truths.( )A. Terms of humilityB. HonourificsC. Similes and metaphorsD. Euphemisms14. Honourifics are used to show respect to one’s interlocutors and persons mentioned in conversations, while ______ are used to show the speaker’s modesty.( )A. honourificsB. complimentsC. terms of humilityD. euphemisms15. The term “text” refers to any piece of spoken or written language, which expresses a(n) ______ meaning.( )A. completeB. incompleteC. regularD. irregular16. A: Do you mind my smoking here ?( )B: This is non-smoking area.There is ______between the above two sentences.A. logicB. lexicalC. cohesionD. coherence17. Which of the following words is a coinage, which is often used in the advertisements or brand names?( )A. homelyB. packageC. smoothnessD. home office18. The Chinese meaning of “Mars” is ______ .( )A. 水星B. 金星C. 火星D.木星19. What does punctuality mean to Americans and Englishmen?( )A. in timeB. on time if not a little beforeC. a couple of minutes lateD. half an hour late20. ______ communication is communication without words.( )A. ActionB. GesturesC. VerbalD. NonverbalII. Each of the following incomplete statements is followed by four alternatives. Read each statement and the four alternatives carefully and decide which alternatives can complete the statement. There might be more than one correct answer. (10%)21. Affective meaning is communicated when ______ are expressed directly or indirectly in language.( )A. communicative valuesB. attitudesC. feelingsD. referential meanings22. Many English words refer to the historical aspects of English culture, such as ______. ( )A. reformationB. lynchC. cocktailD. scalp23. Which of the following statements is right?( )A. Hypotactic language is unambiguous and paratactic language is ambiguous.B. Hypotactic language like English relies on conjunctions for sentence construction.C. Paratactic language like Chinese never relies on conjunctions for sentence construction.D. Hypotactic and paratactic relations can be found in both English and Chinese.24. “ ______ ”is an appropriate reply to an expression of gratitude.( )A. Don’t mention itB. Don’t say thatC. It’s my pleasureD. It’s my duty25. ______ is an allusion from a historical event.( )A. NewcastleB. MarathonC. WaterlooD. Paris26. In English, green is usually associated with ______.( )A. jealousyB. lacking experienceC. authoritative permissionD. profit27. In English, we can use such euphemisms as ______ for “die”.( )A. “go”B. “depart”C. “go to a better world”D. “go the way of all flesh”28. The logical relationships between adjoining sentences can be classified into ______. ( )A. additiveB. adversativeC. causal D. temporalA. a headlineB. a lead29. A news report normally consists of ______.( )C. a subtitleD. a story30. Thumbing one’s nose is used to show one’s ______.( )A. defianceB. greeting othersC. arousing other’s interestD. contemptIII. Fill in each underlined space with a proper expression. (20%)31. Language is the carrier and ______ of culture.32. Each culture develops a particular way of ______ favoured by a particular population.33. The prefix “super-” and suffices “-logy”, “-ics” are all from______.34. ______ is used to talk about a person or event that attracts a lot of notice and is the subject of much talk for a short time but is soon forgotten.35. If the person calling is a stranger and does not tell who he or she is, English speakers normally ask“ ______ ”36. Which of the following words in the sentence “There are too many facts here for me to digest them all” is a metaphor?______37. In English a developing country is used to refer to a poor country. Here a developing country is a______.38. A: Are you from China?B: Yes, I am.The sentences in the above dialogue are connected by both grammatical and lexical means, so we say that they exhibit ______.39. In American English, the letters “er” in the word “clerk” are pronounced as______.40. “ ______ ”is signified by moving several times the hand whose forefinger touches one’s own cheek.IV. Answer the following questions briefly.(12%)41. Could you say something about the language features of English advertising?42. How is nonverbal communication related to culture?43. What does abstract thinking refer to?44. How would you explain the fact that “greenhouse” and its equivalent in Chinese “温室” are formed differently?V. Translation.(18%)45.趁热打铁。46.称呼语用于招呼别人,引起其注意。47.敬请指正。48. He is as strong as a horse.49. pink elephants50.Request the honour of your presence.VI. Discuss the following topics.(20%)51. Are “please” in English and “请” in Chinese used in the same way in communication? If they are not, what differences can you find between them?52. What cross-cultural differences can you find between English and Chinese thanks?

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